This has led to the blockage or removal of 3.4 billion ads, restriction of more than 5.7 billion ads and suspension of more than 5.6 million advertiser accounts in 2021, according to Google's annual Ads Safety Report.

It takes screening and monitoring to make an ad-supported internet that allows everyone to access essential information and diverse content for free, according to Google.

 

The ad policies that Google enforced the most in 2021 ranged from abusing the network to counterfeit goods. For example, Google blocked 652.1 million ads related to abusing the ad network, 286.8 million related to adult content, 136.9 million related to trademark abuse, 125.6 million related to inappropriate content, and 75.1 million related to gambling and games.

The company also blocked 60 million ads related to healthcare and medicines, 58.9 million related to financial services, 44.2 million related to copyrights, 38.1 million related to misrepresentation, 32.6 million related to legal requirements, 20.6 million related to dangerous products or services, and millions more related to alcohol, dishonest behaviour, personalized ads and counterfeit goods.

 

The company also blocked or restricted ads from serving on 1.7 billion publisher pages, and took site-level enforcement action on approximately 63,000 publisher sites.