The Minister of Information and Culture, Lai Mohammed, says a nation-wide campaign against indiscipline, African-time syndrome and loss of social norms and values will begin before the end of the year.

Mohammed stated this on Tuesday at a strategic planning meeting he held with the chief executives of agencies and other top management staff of the ministry in Abuja.

“You are welcome to this meeting, which I have convened to present to you the template for the massive, nationwide reorientation campaign to be embarked upon by this ministry very soon.

“Those invited to this meeting have been painstakingly selected because I believe they have the necessary expertise to help drive the campaign.

“However, let me state unequivocally, that everyone in the Ministry of Information and Culture as well as its parastatals, is key to the campaign.

“This is because as the lead ministry, we must first buy into the campaign and own it before we can propagate it.’’

The minister said that the National Orientation Agency (NOA) would spearhead the campaign to ensure positive change of attitude, values and behaviours of Nigerians.

“As I have said on several occasions, the National Orientation Agency will be in the forefront of the campaign, because it is in line with its mandate to positively change attitudes, values and behaviours.

“Make no mistake about it, we need to change the way we do things in Nigeria.

“It is important to let our people know that they cannot continue to do things the same way and expect a different result.

“The impending campaign must take on indiscipline, the lack of respect for time, loss of our time-tested values and generally lead to attitudinal change in such a way that there will be a paradigm shift in the way we do things.

“This is also in line with my vision as Minister of Information and Culture.’’

According to him, the ministry has put enormous work into the presentations that it is about to showcase.

He stated that the presentations should be considered the template for the campaign.

“But feel free to critique them and make suggestions so that the campaign can be ready on time for its launch this year unfailingly,’’ the minister added.